STRATEGI MANAJEMEN PENGUNJUNG UNTUK MENINGKATKAN JUMLAH KUNJUNGAN DI TELAGA WARNA PUNCAK BOGOR JAWA BARAT

Authors

  • Dela Safitri Jurusan Pariwisata, Fakultas Ekonomi & Bisnis, Universitas Nasional Jl. Sawo Manila No.61, RW.7, Pejaten Bar., Ps. Minggu, Kota Jakarta Selatan, Daerah Khusus Ibukota Jakarta 12520, (021) 7806700 of Universitas Nasional
  • Liliana Dewi [1] A.N Candrea, A. I. (2015). Visitor Management A Tool For Sustainable Tourism Development In Protected Areas. Bulletin of the Transilvania University of Braşov Vol. 2 (51) , 135-136. [2] Alubel Workie Eyassu, G. M. (2021). Practices and challenges of visitor management implementation for sustainable tourism development in Fasil Ghebbi, Ethiopia . Journal of Hospitality Management and Tourism Vol. 12(1) , 1-8. [3] Dinda Bella Pramita, D. S. (2018). Pengaruh Manajemen Keselamatan Terhadap Kepuasan Wisatawan. Stp Ampta Yogyakarta , 1-6. [4] Eka Rosyidah Aprilia, S. E. (2017). Pengaruh Daya Tarik Wisata Dan Fasilitas Layanan Terhadap Kepuasan Wisatawan Di Pantai Balekambnag Kabupaten Malang. Jurnal Administrasi Bisnis (JAB)|Vol. 51 No. 2 , 1-6. [5] Eti Arini, B. A. (2021). Strategi Peningkatan Kunjungan Wisatawan Ke Danau Dendam Tak Sudah Kota Bengkulu. BALANCE: Economic, Business, Management, and Accounting Journal Vol. XVII No. 1 , 20-28. [6] Firdaus Yuni Dharta, R. K. (2021). Penguatan Strategi Komunikasi Pada Pengelola Destinasi Wisata Di Kabupaten Karawang . Jurnal Pengabdian Masyarakat , 135-144. [7] Harianto, J. P. (2018). Analisa Pengelolaan Pengunjung di Kawasan Taman Wisata Candi Borobudur. Program Studi Destinasi Pariwisata FTI-UKSW . [8] I Wayan Suteja, S. W. (2023). Penerapan Visitor Management Dalam Mengurangi Dampak Lingkungan Pada Daya Tarik Wisata Loang Baloq Kota Mataram. Jurnal Ilmiah Hospitality , 1-10. [9] Kurniawan, M. I. (2023). Strategi Pengembanan Wisata Alam Pada Hutan Mangrove Pematang Pasir Kabupaten Lampun Selatan. 1-61. [10] Liga Suryadana, M. V. (2015). Pengantar Pemasaran Pariwisata. Yogyakarta: Alfabeta. [11] Liliana Dewi, M. L. (2023). Manajemen Pengunjung Di Destinasi Wisata. Jakarta: Lembaga Penerbitan Unas-Universitas Nasional. [12] Mark Anthony Camilleri, P. (. (2018). The Tourism Industry: An Overview. Cham, Switzerland: Springer Nature. [13] Priono, Y. (2017). Pengeloaan Tinggalan Budaya Melalui Pendekatan "Visitor Management" (Studi kasus: kawasan wisata bukit batu tjilik riwut). Jurnal Perspektif ArsitekturVolume 12 / No.2 , 295-312. [14] Yihalem Kebete, A. W. (2019). Visitor management and sustainable destination management nexus in Zegie Peninsula, Northern Ethiopia . Journal of Destination Marketing & Management , 83-98.

DOI:

https://doi.org/10.33758/mbi.v18i11.828

Keywords:

Telaga Warna, Management Strategy, Tourism Destination, Increased Visitation,Tourism Nature

Abstract

This research aims to analyze the management strategy at Telaga Warna Puncak, Bogor West Java to increase the number of tourist visits. In this research, Telaga Warna is one of the natural destinations in Puncak, Bogor. This destination has great potential to be developed but there are still several problems in increasing the number of visitors. This research uses qualitative descriptive data analysis techniques and uses qualitative data analysis tools in the form of Nvivo 12 software.The results of this study use the concept of AIDA (Attention, Interest, Desire, Action), the strategy is focused on increasing promotion to attract potential tourists, attracting tourists' attention to visit the destination.This research is expected to provide information to destination managers to be more optimal in increasing the number of visits with visitor management strategies,

References

A.N Candrea, A. I. (2015). Visitor Management A Tool For Sustainable Tourism Development In Protected Areas. Bulletin of the Transilvania University of Braşov Vol. 2 (51) , 135-136.

Alubel Workie Eyassu, G. M. (2021). Practices and challenges of visitor management implementation for sustainable tourism development in Fasil Ghebbi, Ethiopia . Journal of Hospitality Management and Tourism Vol. 12(1) , 1-8.

Dinda Bella Pramita, D. S. (2018). Pengaruh Manajemen Keselamatan Terhadap Kepuasan Wisatawan. Stp Ampta Yogyakarta , 1-6.

Eka Rosyidah Aprilia, S. E. (2017). Pengaruh Daya Tarik Wisata Dan Fasilitas Layanan Terhadap Kepuasan Wisatawan Di Pantai Balekambnag Kabupaten Malang. Jurnal Administrasi Bisnis (JAB)|Vol. 51 No. 2 , 1-6.

Eti Arini, B. A. (2021). Strategi Peningkatan Kunjungan Wisatawan Ke Danau Dendam Tak Sudah Kota Bengkulu. BALANCE: Economic, Business, Management, and Accounting Journal Vol. XVII No. 1 , 20-28.

Firdaus Yuni Dharta, R. K. (2021). Penguatan Strategi Komunikasi Pada Pengelola Destinasi Wisata Di Kabupaten Karawang . Jurnal Pengabdian Masyarakat , 135-144.

Harianto, J. P. (2018). Analisa Pengelolaan Pengunjung di Kawasan Taman Wisata Candi Borobudur. Program Studi Destinasi Pariwisata FTI-UKSW .

I Wayan Suteja, S. W. (2023). Penerapan Visitor Management Dalam Mengurangi Dampak Lingkungan Pada Daya Tarik Wisata Loang Baloq Kota Mataram. Jurnal Ilmiah Hospitality , 1-10.

Kurniawan, M. I. (2023). Strategi Pengembanan Wisata Alam Pada Hutan Mangrove Pematang Pasir Kabupaten Lampun Selatan. 1-61.

Liga Suryadana, M. V. (2015). Pengantar Pemasaran Pariwisata. Yogyakarta: Alfabeta.

Liliana Dewi, M. L. (2023). Manajemen Pengunjung Di Destinasi Wisata. Jakarta: Lembaga Penerbitan Unas-Universitas Nasional.

Mark Anthony Camilleri, P. (. (2018). The Tourism Industry: An Overview. Cham, Switzerland: Springer Nature.

Priono, Y. (2017). Pengeloaan Tinggalan Budaya Melalui Pendekatan "Visitor Management" (Studi kasus: kawasan wisata bukit batu tjilik riwut). Jurnal Perspektif ArsitekturVolume 12 / No.2 , 295-312.

Yihalem Kebete, A. W. (2019). Visitor management and sustainable destination management nexus in Zegie Peninsula, Northern Ethiopia . Journal of Destination Marketing & Management , 83-98.

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Published

2024-06-30

Issue

Vol. 18 No. 11: Juni 2024

Section

Articles

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Copyright (c) 2024 Dela Safitri , Liliana Dewi

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