PENGGUNAAN PERSONAL BRANDING TERHADAP MINAT SEWA BUS PARIWISATA
DOI:
https://doi.org/10.33758/mbi.v18i6.554Keywords:
personal branding, Bisnis, pariwisataAbstract
Artikel ini akan membahas mengenai dampak penggunaan personal branding pada minat sewa bus pariwisata. Tidak dapat dinafikan bahwa saat ini dunia pariwisata pasca pandemic covid-19 kembali bergairah dan mendapat animo yang besar dari masyarakat. Sekait dengan itu, maka sektor pariwisata yang semakin diminati masyarakat mendatangkan banyak manfaat bagi pengusaha, termasuk penyedia jasa layanan bus pariwisata. Untuk menarik konsumen, maka penyedia jasa layanan bus perlu menerapkan personal branding, agar jasa mereka dapat dipilih oleh masyarakat. Penggunaan personal branding juga diperlukan untuk meningkatkan nilai pasar mereka di masyarakat. Adapun penelitian ini dilakukan dengan metode kualitatif. Hasil penelitian mennunjukan bahwa penggunaan personal branding memiliki dampak yang positif terhadap penyedia jasa layanan bus pariwisata, yakni meningkatkan omset, membuat merek semakin dikenal, dan menjadi pilihan masyarakat dalam melakukan pariwisata
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